Custom Channels is a new kind of digital music service designed for music conscious brands. We create in-store and online music and messaging channels for businesses of all types. We go beyond background music.
Custom Channels grew out of SBR Creative Media, specialists in advising and consulting radio stations throughout North America in Triple A, Adult Rock, Alternative, Modern AC and Classic Rock formats.
SBR founded, launched and operated KXPK, The Peak in Denver as one of the first Modern AC/Adult Alternative radio stations in the mid-90′s. In the late 2000′s, Luna Radio, an FM station in Taos, New Mexico, was built, owned and operated by SBR.
Foreseeing the growth of digital audio and the integration of the Internet into everyday life, SBR Custom Channels music service launched in 1999.
After initial growth with side channels for hundreds of radio stations, SBR Custom Channels expanded its services with custom music and messaging for websites, offices, retail, restaurants, and any business where music is important part of the brand.
Today, the focus of SBR Custom Channels is providing outstanding, individualized service for clients that range from one location to hundreds; businesses that are web-only to festivals that draw tens of thousands of people.
Both SBR Creative Media and Custom Channels are headquartered in Boulder, Colorado, in a small, non-corporate, environmentally conscious office where employees don’t wear ties and the best BBQ joint is next door.
CONTACT CUSTOM CHANNELS
AREAS OF SPECIALTY: restaurant, fast casual food, grocery, coffee house, wine bar, spa, fitness, health club, dental, medical, retail clothing, hair salon, barbershop, music festivals.
Floyd’s 99 Radio
Whole Foods Market Radio
Life is good Radio
Radio Bonnaroo
Rodeo Houston Radio
Range Radio
John
Co-Founder & co-President John Bradley has many years of broadcast radio experience as on-air host, audio producer and manager, including a decade at Denver/Boulder's legendary KBCO-FM (with several Program Director of Year awards). His extensive music knowledge is put to good use to program our retail and Internet radio channels. John also writes, produces and voices the messaging for SBR Custom Channels broadcast, online and on-premise clients.
Dave
Co-Founder & co-President Dave Rahn is the architect of Custom Channels' digital interactive systems and heads our sales and marketing team. As a leading expert in streaming and music licensing, Dave is a speaker and panelist at radio and technology conferences. With experience as Promotion & Marketing Director for world famous KBCO-FM in Boulder/Denver, Dave advises radio stations on promotions, relationship marketing, advertising, research, programming and big picture thinking.
Jason
Music Director Jason Lucero is our liaison with record labels and artist management companies to keep SBR Custom Channels musically up-to-date. Many of Custom Channel's retail and Internet radio channels are programmed by Jason, including Floyd's 99 Radio. Jason is an audio producer creating the messaging for SBR Custom Channels broadcast, online and on-premise clients and the Licensing Coordinator for numerous custom and promotional CD projects.
Josh
Director of Operations Josh Keesy keeps the company organized coordinating channel development, client communication and customer service. He is in charge of the daily management of the vast SBR Custom Channels music database software, reports on audience listening time and music airplay for all channels, handles equipment shipping and maintenance, and oversees projects for broadcast radio clients.
Tyler
Director of Technology Tyler Cipriani has a background in New Media. He is the architect of the company's web sites. Tyler handles tech support for clients while also doing channel and infrastructure maintenance and troubleshooting, server monitoring and maintenance, graphic design, Flash and app development, and promotional material creation. Tyler helps keeps SBR Creative Media and Custom Channels one step ahead of constantly new and updated technology.
