Stations that go All-Christmas on-air should consider a Holiday Channel for a few reasons:

• To completely "own" the Christmas music franchise - on the air and on the web
• To block a format competitor from doing a Holiday Music Channel
• To capture the huge at-work audience where streaming is actually more convenient than radio listening
• To generate additional revenue through exclusive Internet stream-only sponsors

NEW! "REGULAR FORMAT" CHANNELS FOR STATIONS THAT GO ALL-CHRISTMAS. Where do your core listeners go when they get tired of hearing All Christmas Music on the radio? Probably to your non-Christmas music competitor, right? All-Christmas-Music stations should think about offering an Internet-Channel of your "regular format" (without the Christmas music).

You get a 100% customized, all Christmas music version of your station streaming live from your website throughout the holiday season with all costs of programming, streaming and licensing included. Important points:

The music is completely customized to your station, format and specifications. This is NOT a generic or syndicated holiday music program.

• We use your station image ID's, promos, jock greetings, etc. for a fully custom sound between the records.
• You control 100% of the sponsorship or commercials (see "What can I sell on my Holiday Channel" below)
• Coordination of programming, production elements and commercial from the station. PD&appos;s can be as involved as they want to be with the selection of music and the programming – either a lot or not at all.
• A playlist of 100-115 Holiday songs minimum selected by you
• Audio or Video Pre-roll that runs every time a listener launches your player.
• Sponsor commercials, promos or mentions as often or few times per hour as you want
• Two music and commercial updates between Thanksgiving and Christmas. Gateway ads may be updated or changed more frequently
• All streaming infrastructure and unlimited bandwidth from November 18th to New Years Eve (6 weeks). No equipment or streaming expertise needed.
• Unlimited streams – AAC+ Format 48kbs Stereo. Higher bit rates are available at additional costs, please contact us.
• All Webcast Royalties (RIAA/CARP/Sound Exchange/ASCAP/BMI/SESAC) fees paid. Holiday Channels are DMCA-compliant launched through www.customchannels.net which maintains Webcast licenses.
• Usage reports at end of period including total user sessions, average TSL and Aggregate Tuning Hours (ATH).
• A fully customized player using Adobe Flash, a cross-browser, multi-platform media player for listeners using PCs or Macs:

Holiday Music Channels have a fixed priced with no surprise charges, so you can cover your station and/or advertiser costs. As you might expect, pricing is based on station audience size. For complete pricing details, please download the Pricing/Overview from the Quicklinks at right.

2011 pricing for new clients in markets #10 and smaller*:

• PLAN A: Your 12+ cume is over 80,000: Base price of $1500 PLUS $7.00 per thousand 12+ cume. Example: 100,000 cume = $2200 cost.
• PLAN A PPM MARKETS: Your 12+ cume is over 80,000: Base price of $1500 PLUS $4.00 per thousand PPM 12+ Example: 500,000 PPM cume = $3500 cost.
• PLAN B: Your 12+ cume is under 80,000: $1500 flat fee.
• PLAN C: Your market size 150+ or unrated and your 12+ cume is under 50,000: $950 flat fee.

You can go "live" with your channel starting Saturday, November 18th through New Year's Eve, December 31 - a six-week promotion. Extra weeks in November are available at an additional cost. No discounts for later start or early termination.

*Contact CustomChannels.net for Top 10 market pricing. All markets and prices are subject to prior approval by CustomChannels.net, LLC.

Your station faces competition for your listeners' ears from a multitude of sources - especially during the holidays. If you have listeners who want to hear Christmas Music, chances are they know where to find it. Maybe it's their own CD's. Maybe it's your "All-Christmas-Music-All-The-Time" competitor. Maybe it's one of hundreds Internet-only specialty channels (Like Pandora).

Chances are, when your listeners want to hear Christmas Music, they won't be listening to your station.

With a Holiday Channel, you can tell listeners that when they want to hear Christmas music, that you've got them covered with music that matches their tastes and familiar personalities and imaging. Holiday Channels are one way your station can fight back and at least ensure that your brand, name and product are available to your listeners when they want to hear Christmas music - and so that they don't have to go someplace else to get it.

The more exclusive you make your Holiday Channel sponsorship opportunity, the more value it will have for the advertiser. We recommend that you sell a limited number sponsorship packages for the entire 4-6 week promotion period.

Here are some of the deliverables available to sell to sponsors as part of their Holiday Channel Sponsorship Package.

• Audio or Video Pre-roll that runs every time a listener accesses the channel.
• On channel ads - commercials that run in the stream itself. You can have as many or as few spots or spot breaks per hour, but we suggest no more than two spot breaks per hour and no more than two spots for any single sponsor.
• Billboards/mentions - short "live" reads with a sponsor mention that can run between the songs several times per hour.
• Visual Ad Tiles and links. A visual logo can be displayed on the player simultaneously with the sponsors commercial. This Ad Tile can link to the advertiser's website.
• Contests or database building. An on-channel contest could be promoted encouraging listeners to visit a website or sign up for a client database in exchange for a chance to win a holiday prize from the client.

For more sales information, please download our Sponsorpak here