Your station faces competition for your listeners' ears from a multitude of sources - especially during the holidays. If you have listeners who want to hear Christmas Music, chances are they know where to find it. Maybe it's their own CD's. Maybe it's your "All-Christmas-Music-All-The-Time" competitor. Maybe it's one of hundreds Internet-only specialty channels (Like AOL's Classic Holiday Channel).

Chances are, when your listeners want to hear Christmas Music, they won't be listening to your station.

With a Holiday Channel, you can tell listeners that when they want to hear Christmas music, that you've got them covered with music that matches their tastes and familiar personalities and imaging. Holiday Channels are one way your station can fight back and at least ensure that your brand, name and product are available to your listeners when they want to hear Christmas music - and so that they don't have to go someplace else to get it.

• To completely "own" the Christmas music franchise - on the air and on the web
• To block a format competitor from doing a Holiday Music Channel
• To capture the huge at-work audience where streaming is actually more convenient than radio listening
• To generate additional revenue through exclusive Internet stream-only sponsors

NEW! "REGULAR FORMAT" CHANNELS FOR STATIONS THAT GO ALL-CHRISTMAS. Where do your core listeners go when they get tired of hearing All Christmas Music on the radio? Probably to your non-Christmas music competitor, right? All-Christmas-Music stations should think about offering an Internet-Channel of your "regular format" (without the Christmas music).

You get a 100% customized, all Christmas music version of your station streaming live from your website throughout the holiday season with all costs of programming, streaming and licensing included. Important points:

• The music is completely customized to your station, format and specifications. This is NOT a generic or “syndicated” holiday music program.
• We use your station image ID’s, promos, jock greetings, etc. for a fully custom sound “between the records”.
• You control 100% of the sponsorship or commercials (see "What can I sell on my Holiday Channel" below)
• Coordination of programming, production elements and commercial from the station. PD’s can be as involved as they want to be with the selection of music and the programming – either a lot or not at all.
• Approximately 5 hours of custom holiday channel music programming each update
• Gateway audio (or video at an extra cost) message that runs every time a listener launches your player.
• Sponsor commercials, promos or mentions as often or few times per hour as you want
• Two music and commercial updates between Thanksgiving and Christmas. Gateway ads may be updated or changed more frequently
• All streaming infrastructure and unlimited bandwidth from November 20 to New Years Eve (6 weeks). No equipment or streaming expertise needed.
• Unlimited streams – Windows Media Format 32kbs Stereo. Higher bit rates are available at additional costs, please contact us.
• All Webcast Royalties (RIAA/CARP/Sound Exchange/ASCAP/BMI/SESAC) fees paid. Holiday Channels are DMCA-compliant launched through www.customchannels.net which maintains Webcast licenses.
• Usage reports at end of period including total user sessions, average TSL and Aggregate Tuning Hours (ATH).
• A fully customized player using the new Microsoft Silverlight, a cross-browser, multi-platform media player for listeners using PCs or Macs:

Holiday Music Channels have a fixed priced with no surprise charges, so you can cover your station and/or advertiser costs. As you might expect, pricing is based on station audience size. For complete pricing details, please download the Pricing/Overview from the Quicklinks at right.

Returning 2008 Holiday Channel Clients: In most cases, expect your rate to increase about 10% from last year's price. This adjustment is necessary due to large increases in Webcast music royalty costs and increases in streaming listening traffic overall. If you are a returning 2008 client, please contact CustomChannels.net for 2009 pricing.

2009 pricing for new clients in markets #10 and smaller*:

• PLAN A: Your 12+ cume is over 80,000: Base price of $1500 PLUS $7.00 per thousand 12+ cume. Example: 100,000 cume = $2200 cost.
• PLAN A PPM MARKETS: Your 12+ cume is over 80,000: Base price of $1500 PLUS $4.00 per thousand PPM 12+ Example: 500,000 PPM cume = $3500 cost.
• PLAN B: Your 12+ cume is under 80,000: $1500 flat fee.
• PLAN C: Your market size 150+ or unrated and your 12+ cume is under 50,000: $950 flat fee.

You can go "live" with your channel starting Saturday, November 21through New Year's Eve, December 31 - a six-week promotion. Extra weeks in November are available at an additional cost. No discounts for later start or early termination.

*Contact CustomChannels.net for Top 10 market pricing. All markets and prices are subject to prior approval by CustomChannels.net, LLC.

The more exclusive you make your Holiday Channel sponsorship opportunity, the more value it will have for the advertiser. We recommend that you sell a limited number sponsorship packages for the entire 4-6 week promotion period.

Here are some of the “deliverables” available to sell to sponsors as part of their Holiday Channel Sponsorship Package.

• Gateway ads or sponsor mentions that run at the beginning every time a listener accesses the channel.
• On channel ads - commercials that run in the stream itself. You can have as many or as few spots or spot breaks per hour, but we suggest no more than two spot breaks per hour and no more than two spots for any single sponsor.
• Billboards/mentions - short “live” reads with a sponsor mention that can run between the songs several times per hour.
• Visual Ad Tiles and links. A visual logo can be displayed on the player simultaneously with the sponsors commercial. This Ad Tile can link to the advertiser’s website.
• Tabbed links. You can place up to 5 tabs on your navigation bar near the top of your media player. You can use these tabs to direct listeners to advertiser websites or specific pages on your station site while your audience continues to enjoy your Holiday Music Channel.
• Contests or database building. An on-channel contest could be promoted encouraging listeners to visit a website or sign up for a client database in exchange for a chance to win a holiday prize from the client.

For more sales information, please download our Sponsorpak here

Few things in life are as easy as turning on the Radio. But over the past two years, millions of listeners have become very familiar with the media capabilities of the computer when connected to the Internet. A recent Arbitron/Edison survey notes that nearly half of all Americans 12+ have tried Internet broadcasting at least once. And over 20% of ALL Americans have listened or watched in the past month. Now think about your audience. A recent SBR survey of nearly 8,000 Triple A (Adult Rock) listeners 25-54 found that 50% of them have streamed a Radio station or internet-only broadcast in the past month.

With our listeners' increasing reliance on the computer and internet at work and at home, we've found that the computer is actually the preferred "appliance" on which to listen to Radio and music.

From YOUR standpoint, Holiday Channels are extremely easy. All you need to do is provide a link on your website. There's no equipment or special expertise needed whatsoever.

YES, even if your station does not (or cannot) stream live due to legal concerns, chances are you CAN have a Holiday Music Channel!