Since 1999, we've provided Custom Channels for nearly
100 Radio stations in almost every market size and format. And,
we've worked with most of the major groups including Infinity,
Susquehanna, Clear Channel, Citadel, Greater Media, Entercom,
Jefferson Pilot, Delmarva, Salem and many others.
We'd be happy to put you in touch with satisfied
Custom Channels stations. Meanwhile, here's a sampling of the
feedback we got recently from some of our Holiday Music Channel
clients...
| "Programming loves
it... Sales loves it..." |
 |
For XRT, everybody wins with
our Holiday Music Channel. Programming loves it because it
alleviates the pressure of putting holiday music on-air, sales
loves it because we generate significant non-spot revenue,
and our website sees increased traffic because listeners are
visiting more often.
-Sean Smith, Marketing Director,
WXRT Chicago |
| "It's become a station
tradition" |
|
"We've been doing a holiday
channel on for 3 years - it's become a station tradition
that listeners look forward to every year. It's also a great
sales tool, generating enough NTR to pay for the channel
and provide a great sales promotion."
-Tim Closson, Program Director, WUBE Cincinnati
|
| "An NTR moneymaker" |
|
"The Holiday Channel is
a terrific way for ACs and Soft ACs to brand their product,
and maximize the already powerful Christmas Music franchise.
Holiday Channel related website hits were well above our yearly
averages and exceeded averages for for market size and format.
Results were so encouraging, we're in the process of developing
a year round side channel with Custom Channels. By the way
- It's an NTR moneymaker!"
-Don Schaeffer, Program Director, KKLI
Colorado Springs |
| "The feedback from
our listeners was amazing." |
|
|
"The feedback from our listeners
was amazing. We got calls throughout the season thanking us
for providing the holiday music and our sales team appreciated
the sponsorship opportunity. When we looked at the data, thousands
of people were tuning in to our "Christmas Mix"
stream on any given day. We'll definitely be on board again
this year!"
-Barbara Bridges, Program Director WJXA
Nashville |
| "An absolute win-win." |
|
For the past three years WMJX
has featured the Holiday Music Channel on our web site. Last
year in Boston we had two stations playing all Christmas music.
Magic beat both of them (#1 25-54) doing regular format on
the air and all Christmas on the web site. It's an absolute
win-win.
-Don Kelly, VP Programming, WMJX Boston
|
| "a real treat for
our listeners" |
|
|
"Our station doesn't stream
the rest of the year, so being able to offer a holiday channel
was a real treat for our listeners who like to listen at work
on their computer. Custom channels made it very easy for us."
-Mark Biviano
Vice President/Executive Sales Director, Rubber City Radio
Group., Akron |
| "we sold out all
ten of our station streams" |
|
|
We have run The Holiday Internet
Music Channel on all our company-owned stations for four years
and have renewed for a fifth. Last year we sold out all ten
of our station streams and many clients are already renewed
for Christmas 2004. Custom Channels worked closely with us
to create music libraries for a number of our specialty formats
including country, Hispanic and Contemporary Christian. It’s
a win-win for programming and sales!
-Mark M Weidel, Manager - Internet Division & Special
Projects
Delmarva Broadcasting Company, Inc. |
| "Terrific" |
|
|
Holiday channels wall to wall
Christmas music has allowed us to provide a service to the
Tri Cities unparalleled anywhere else in the market.. We don't
have to interfere with our regular programming yet we can
extend our brand online! Terrific!
-Scott Meier, RVP/GM Flint-Saginaw
Citadel Broadcasting Company
WHNN/WIOG/WKQZ/WILZ/WYLZ/WFBE/WTRX |
| "A great alternative
to bland 24-hour Christmas radio formats" |
|
|
"The KBCO Christmas Channel
gets over 35,000 listener sessions and provides my audience
with a great alternative to the bland 24hour Christmas radio
formats that pop up in Denver every year. The channel sells
easily giving a nice holiday boost to our NTR budget. Best
part, listeners LOVE it!"
-Scott Arbough, Program Director, KBCO Boulder/Denver |
| "Significant non-spot
revenue" |
| |
"The Kink Holiday Channel
gave KINK the opportunity to create an entirely new radio station
that fulfilled the desires of a healthy percentage of our audience
by giving them a mix of Kink holiday music. It also gave a major
advertiser the opportunity to own a feature on the station by
sponsoring the Kink Holiday Channel. The listeners got what
they wanted, and the sponsorship brought in significant non-spot
revenue. It was a major win-win!"
-Dennis Constantine, Program Director, KINK-FM102 Portland |
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