Still have questions? Email or call us!
What do I get with CustomChannels In-Store Radio?
 

We think a "top 10" list is in order here:
1. Expert music consultation to create a sound that’s right for your business
2. ASCAP, BMI and SESAC in-store license fees paid
3. A virtually unlimited library of music to choose from. If it’s out there, we’ll find it.
4. Ability to modify your music mix quickly and easily – maybe throw in some love songs for Valentines Day, some cool summertime oldies in July or (of course) holiday music during the, er, holidays.
5. Custom ‘between the songs’ promos, messages, employee greetings, or IDs for your business – if you want them.
6. A live, real-time broadcast to all of your locations at once. You can even go online and see what’s playing in your stores right now.
7. Seamless, smooth cross-fades between songs just like radio.
8. You can post your In-Store Radio station on your website for all to hear.
9. Simple “plug and play” receiver that’s locked in to your channel.
10. You’ve got the dedicated customchannels.net team at your back -real people with real experience. Got a request? We’ll get it on for you!

OK, so we could go on and on. But you get the idea. If music is important to your business, CustomChannels.net can deliver the goods with fast, friendly service.

 
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What's the :30 pitch on CustomChannels.net?
 

Ready? Go. We’ve got over 30 years of music and broadcast experience. We live, eat and breathe music. We know a lot about branding and marketing and how important the right music can be to a company’s brand and image. We know technology, too – at least enough to be dangerous. We’ve been chosen by some of the best radio stations, broadcast groups and companies in the country to help design and deliver music programming for their brands. We’re small and scrappy – yes, that’s a good thing because we take your business seriously. We’re based in Boulder, Colorado, the epicenter of all kinds of good vibes, music and innovation. Did we mention we’re into music?

 
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My own radio station? It sounds expensive - is it?
 
Of course you expect to pay more for a custom tailored suit than just something off the rack at J.C. Penny’s – and custom music services are no different. Yes, it costs more than satellite. But getting exactly what you want for your business’s sound and image doesn’t need to break the bank. CustomChannels.net In-Store Radio is competitively priced with your business’s budget in mind. And, being a small business ourselves, we’re very happy to do everything we can accommodate the needs of small and medium size businesses. The best way to find out whether CustomChannels In-Store Radio is right for you is to request a quote. We’ll get back to you right away with an answer.
 
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For what kinds of businesses is CustomChannels In-store Radio best?
 
CustomChannels.net In-Store Radio is designed for businesses with five or more locations that are really picky about the music that gets played in their store or restaurant. If you’re a muffler shop (no offense if you are), you may not really care that much about the music that’s played in your shop – the classic rock station on FM radio might be just fine. But if you’re trying to create a mood and a unique shopping or dining experience, chances are the music and messages that come out of the speakers overhead is important to you. If so, CustomChannels may be right for your business or website.
 
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What’s different about CustomChannels In-Store Radio and other music services?
 
With most music services you either get a satellite feed of pre-programmed music channels or you get a hard drive or CD player preloaded with music and playlists.

CustomChannels In-Store Radio combines the best features of each of these technologies. It really is like having your own radio station with a music format designed specifically for you! Some points:

With satellite you have no control over the playlist. Sure, you can change channels to find what you want, but what a pain! With CustomChannels In-Store Radio you know that only the music and imaging you want is being broadcast to the store. And because your receiver is locked in your radio station, you don’t have to worry about that store clerk who’s always flipping over to the Heavy Metal Channel because she’s bored with the music. CustomChannels In-Store Radio doesn’t have 80 channels to choose from. We have one channel: yours.

With “Hard media” (CD or hard drive based systems) you may have control over the playlist. But often, you may find yourself limited in music selection due to licensing issues. CustomChannels.net operates more like a radio station with access to a virtually unlimited music library for your station. With Hard Media it can take days or weeks to update music and content in your store. With CustomChannels.net we can update your In-Store Radio before the next song plays!

 
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Can't I just play my CDs, local radio or iPod?
 

They aren’t branded specifically to YOU. Sure there are some great radio stations out there and you’re going to naturally love your own hand-picked music from your iPod. But, keep in mind that unless you have paid the appropriate licenses, you may be illegally broadcasting music. It can cost several thousand dollars per violation of songs on your iPod that have aired in your store – a tough bill to pay when you have several hundred songs on your iPod. For more information on the legalities of music licensing, please visit our licensing page.

But, there’s more. If you are listening to local radio, there is a possibility that your own competitor’s ad may air in your store. Not only are you supporting their cause, but you’re not allowing your own personalized messaging to be heard by people that chose to walk into your business. In addition to other company’s commercial breaks being broadcast over your speakers, radio’s quality may be inconsistent, the songs repetitious or inappropriate content for your specific customers. iPods are great (assuming you can somehow tackle the legalities) because you can control a specific playlist and the quality is probably very good. However, you’d be missing out on your messaging capability and someone has to physically tend to your computer to prevent stoppage and a great mix.

CustomChannels In-store Radio already covers all the licensing costs so you have nothing to worry about. We also allow you to place your own individualized messaging in your hand-picked music selection so you don’t hear commercial breaks, song repetition or low-quality sound. And, we’re music fanatics, so we can take the artists you already know and love and help expand your music selection.

 
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Satellite says they have over 70 channels of commercial free music channels. How many different music channels do you offer?
 
We offer one channel: YOURS. ‘Nuf said.
 
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I’m a big Beatles fan. The music service I use tells me they can’t get Beatles songs for my in-store music. As a matter of fact, it seems there are a lot of cool songs I’d like to play that they can’t provide. Can you get me those songs for my In-Store Radio?
 
Yes. If you’re using another music service for your in-store playlists, chances are their music library is limited to stuff they have licensed from the big record labels. Getting songs licensed take a lot of work, time and money. But CustomChannels.net In-Store Radio operates more like a real radio station that operates under “blanket” licenses. So, if a recording is available to the public, chances are we have it or can find it and get it on for you right away. (Just don’t ask us to play your bootleg Grateful Dead recordings from that concert in ’77, deal?).
 
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How do custom IDs and messages work?
 
Some clients want just music and nothing else on their In-Store Radio - and that’s fine. But if you want to trick out your station with in-store messages, custom IDs, or even promos for some of your key products between the songs, it’s no problem. Every custom In-Store Radio station comes with an optional free starter package of twelve custom IDs to give your station a fully branded, custom sound.

After that, you can use our in-house voice talent to produce simple, timely messages and schedule them for you on the fly, usually at no charge. Don’t like our voices? We won’t take it personally. You can send us your own audio files or we can set you up with great voice talent, full-on production packages and even jingles to get you exactly the sound you want for your station. Yes, custom production and voice work is at an additional cost, but we’ll work with you to get you a great sound to meet your budget.

 
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I own a franchise and most of the other franchisees just play satellite radio in their stores. How can I get the other franchisees to do CustomChannels In-Store Radio? I think it would be cool if we had our own radio station just for our brand.
 
Yes, that IS a cool idea. Drop us a note with your contact information and the name of the person at your franchisor that handles marketing or brand marketing. We’ll be happy to follow up with them directly and pitch the idea on getting more franchisees on board. If we get the business, you’ll get a nice thank-you gift!
 
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I’m locked into a long-term contract with “another” music provider. Does CustomChannels.net require long-term contracts?
 
First, we’re sorry to hear about your long-term contract with the “other” provider - you might look it over and see if there’s an “out” you’re not aware of. To answer your question, CustomChannels.net generally requires a one-year commitment. If you ask really nice, we’ll even put in a clause that says if you don’t love your CustomChannels.net In-Store Radio in the first three months, we’ll let you out of the deal. Obviously, we’re betting you’re not going to want to do that!
 
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How do I change the music on my In-Store Radio station?
 
Tell us. It’s that easy. It’s your business, so why would you not want complete control over everything associated with it? If you have a request for a song that should be blasting from your speakers, or a song that should never be played in your business again – let us know and we’ll make sure the song is added or removed immediately. What if it’s early December and you want some holiday-themed songs in your business but you don’t want holiday music all day long? Just let us know and we can arrange your music to fit your needs.
 
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How does my station get into my store?
 
Pure magic. OK, maybe not real magic, but it’s close. Actually, it’s simple. We stream your CustomChannels In-Store Radio station over the Internet to a secret decoding box that’s set up to receive just your station. Simply plug your decoding box into your Internet connection and your sound system and, like magic, your station begins playing. That’s it. Your music, delivered to you and to your customers, streaming 24/7.
 
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Do you cover licensing and broadcast fees?
 
Yes. What else is there to say? Yes we do. When we build and deliver your customized music mix to your store and/or website we cover all associated licensing fees (ASCAP, BMI, SESAC) so you can get back to focusing on what you do best – running your business. More about licensing here
 
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What does my business need for CustomChannels In-Store Radio?
 
You need a sound system and a broadband Internet connection with an Ethernet cable available near your sound system. We will send you a CustomChannels decoding unit pre-programmed to receive your In-Store Radio station. The decoding unit just plugs into your sound system like a CD player or iPod.
 
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Will I need to get a new Internet connection?
 
If your business has a DSL, cable or T-1 broadband connection now that you use for credit card transactions, P.O.S., phone calls, web browsing and email, you should be able to use your existing connection for your In-Store Radio without any problem. Today’s broadband Internet connections have far more capacity than most businesses use or need on a regular basis and your CustomChannels In-Store radio only uses a small portion of that bandwidth. If you have limited Internet connectivity or have other high-traffic uses of your broadband connection (such as free public WiFi), talk with us about technical solutions to meet your needs.
 
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Is music delivery over the Internet reliable?
 
In a word, yes. It would have been hard to imagine just a few years ago how much so many things we do today would be dependent on the Internet working all the time. The companies that provide Internet service (your local ISP, phone and cable companies) are in an extremely competitive business where near 100% uptime has become a basic consumer expectation - especially for business service. So they’ve invested a lot in making sure your Internet connection, like your phone service, is there all the time (in fact many businesses, like CustomChannels, depend on their internet connection for phone service, i.e. VoIP).

If your Internet connection at your business is not reliable or is exceedingly slow, don’t blame the Internet. First have your internal network and computers checked out. If that’s not the problem, blame your ISP. Shop around. There are plenty of companies out there hungry for your business.

Bottom line, from our over eight years of experience in internet streaming technologies, we believe the Internet has arrived as a reliable, efficient and flexible way to deliver high quality music to your business.

 
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How secure is having CustomChannels.net In-Store Radio on my store’s computer network?
 
It’s far more secure than having a PC on your network. If you’re asking this question, you probably won’t mind if we use a bit of jargon, so here goes. The decoding unit has no operating system or hard drive (the usual target of hackers); it simply decodes the stream and plays it out through the audio jacks. Assuming the decoding box is behind your firewall or router, it’s invisible to the outside world (even us). It comes pre-programmed with the address of your specific channel, so the decoding box (not our server) initiates the connection to your stream. CustomChannels.net uses the latest Windows Media and Shoutcast servers located in a hardened, secure data center in Denver, utilizing the technical backend of renown streaming provider Liquid Compass. If you have questions or concerns about the technology or our network, please contact us and we’ll give you all the details!
 
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