Posted by John on February 10th, 2012
Shopping in a national, name brand grocery store at 5pm on a busy weekday recently, I heard a music mix over the PA system that didn’t at all match the feeling this supermarket chain was trying to convey with it’s fresh store layout, eye catching displays and colorful signage.
It was a music mix of somber, love stricken, moody, and outdated sounding songs. The music was not particularly happy sounding and frankly, matched the mood of the customers waiting in line.
- Adele “Someone Like You”
- Billy Joel “She’s Always A Woman To Me”
- Michael McDonald “Enemy Within”
- Stevie Wonder “Love Light In Flight”
Sounds like someone picking the music has relationship issues. I don’t know what business this set of songs would be appropriate for but it wasn’t a supermarket during the busy, pre-dinner grocery shopping time.
At Custom Channels, we believe in-store music should match the theme, attitude, mood and spirit of the business. Customers can be as stimulated by what they hear as what they see. Too often retailers and business owners concentrate solely on the visual and forget about the aural environment.
Disclaimer that Custom Channels produces Whole Foods Market Radio for another national grocer, Whole Foods Market. At the time I heard the music mix above in the big supermarket chain, Whole Foods Market Radio was playing this:
- Ojos de Brujo “Tesoro”
- Gin Blossoms “Hey Jealousy”
- Tom Petty “Candy”
- Marvin Gaye “Got To Give It Up”
- Anya Marina “All The Same To Me”
- Tape Five “Soulsalicious”
That’s a music mix that’s upbeat to make shopping more fun. The mix fits the theme, attitude, variety and spirit of the Whole Foods Market brand.Share this: