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Benefits of music for branding, sales, productivity and health

Posted by John on September 16th, 2014

There is a lot of research available about why businesses should play music. Some examples:

  • Customers feel more relaxed while shopping and spend more time browsing in retail stores that play music.
  • Customers see a shop that plays good in-store music as trendy and more inviting.
  • Dental and medical patients feel more comfortable and less nervous when music is played. Plus, music makes the waiting time go faster.
  • Restaurant owners say music helps increase staff morale and helps create a better atmosphere for customers.

Most of the reasons to play music and listen to music are fairly common sense. You don’t need scientific studies to know that music makes life more fun and just better! It’s rare to encounter a business that isn’t playing music.

There are also health benefits from listening to music, not only at work but in your non-working hours. We like this graphic:

Click to enlarge
health benefits of music

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