The Custom Channels Blog

Music For Business – Best Songs For Music Conscious Brands

Posted by John on November 30th, 2011

“What music should I play in my business?” That’s a question we often get asked here at Custom Channels.  So I checked to see what songs make it on the most number of the music-for-business channels, both in-store and online, that we create here at Custom Channels.

I wasn’t surprised at the list, but you may be.  The songs reflect the kind of music-conscious, forward-thinking businesses we work with — businesses looking for things unique; businesses that take a slightly different slant with their marketing.

Our list of top songs has a mostly contemporary feel that leans to the Adult Alternative/Indie Rock side.  It’s certainly not the traditional sound that stereotypes background music of the past (it’s not elevator music!).

Here are some of the songs being played on multiple channels built by Custom Channels.  How would any of these fit if they were heard on the speakers at your business or on your Internet radio station?

Adele – “Right As Rain”   Sure we play nearly every song from Adele’s popular album 21.  This song comes from her previous album 19 and sounds fresh yet familiar even though it wasn’t a big hit.

Death Cab For Cutie – “No Sunlight” and “Little Bribes”   They’ve managed to put thoughtful lyrics set to melodies that would be at home in the 1960’s or 1980’s – it sounds so reflective of our times.

Beck – “Girl”   About as poppy and sing-along as experimenter Beck gets. Yet sounds different from typical FM radio overplayed hits.

Broken Bells – “The High Road”    The song combines some electronica with the voice of the band The Shins.  Only one album so far by this band – we hope for more.

I Am Arrows – “Green Grass”   And obscure UK band with one album.  This song has hints of Paul McCartney’s style so it’s timeless – not pegged to a specific era or decade.

Talking Heads   We get requests for lots and lots of different Talking Heads songs. It’s one band that has many songs that blend in so well with music that’s both newer and older than their 1980’s songs.  “And She Was”, “Burning Down The House” and “Once In A Lifetime” are key songs.

Michael Franti – “The Sound Of Sunshine”  A positive, upbeat song that brings a sunny beach feel or summer day attitude to any indoor environment without sounding cheesy and dated.

Phoenix – “Listzomania” and “1901”    Another example of head-nodding, toe-tapping, upbeat Alterna-Pop music.  Many people don’t know that Phoenix is from France.

Modest Mouse – “Float On” and “Dashboard”   Grammy winning band that has guitar-oriented rock that’s just far enough off the mainstream path to make it interesting, but not weird.

Of course, we DO play a lot of older and classic songs as well on our channels, often mixed in with the new releases and contemporary songs.  Some of the top pre-1990 songs on Custom Channels are:
Booker T. & The MG’s – “Green Onions”
Beatles – “Get Back” and “Here Comes The Sun”
Faces – “Ooh La La”
Aretha Franklin – “Respect”
The Cars – “Let’s Go”
Al Green – ” Take Me To The River”
Bill Withers – “Lean On Me”
The Clash – “Train In Vain”
Stevie Wonder – “Higher Ground”

At Custom Channels, we create music channels designed for each business and brand.  So whether you want to hear all of the above songs or none of them, we can do that for you.

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