Beethoven Music for Business to Mark Composer’s 250th Birthday
One of the most admired composers in the history of Western music now has a curated playlist of his works available for in-store, in-office listening at a historic moment in time. As Chuck Berry and The Beatles sang, “roll over Beethoven!” December 2020 marks the...
Opening a New Brick & Mortar Business? Don’t Forget These 3 Things.
The Covid pandemic might just be the best opportunity for starting a new brick and mortar business. According to commercial real estate firm CBRE, in the second quarter of 2020, the amount of recently-vacated retail space in America surpassed newly-occupied space by...
So You Say You Want a (Digital) Revolution…
With every passing day, the role of internet-enabled technology in retail increases — as brick and mortar stores adopt more and more elements of the online experience. While many of these digital trends serve a functional purpose (inventory management and shopper...
Achtung, Baby: Why Embracing Personalization Creates a Musical Minefield
With every passing day, Steven Spielberg’s “Minority Report” looks a little less like science fiction. In that 2002 film, retail experiences (indeed, all public experiences) are hyper-personalized – offering up laser-targeted, individual offerings to shoppers based on...
Using Music to Create Memorable Experiences in Commercial Spaces
How background music works is more interesting and more important than you may imagine. Many people don't consciously pay attention to the music in a store or place of business. Yet the positive effect of quality background music can have real benefits for any type of...
The Recipe for Making your Best Playlist
What we leave OUT is just as important as what we leave IN You'll see this on the home page of Custom Channels. What does it mean when it comes to music for business? It might be easier to use cooking as an analogy to explain. When someone is following a recipe to...
Benefits of Playing Music in your Restaurant During COVID-19
Restaurants are in a fight to survive during 2020. First facing temporary closure before waiting to reopen. Then capacity restrictions, changes in operating hours, and many new layers of local and state regulations, a huge number of restaurants will never re-open...
How an Online Music Streaming Channel Can Elevate Your Brand
Listening to music and audio online has grown steadily over the years. No longer is online radio a quirky thing. Now, it's the place to reach hundreds, thousands, millions of your current customers and potential customers. Go where the people are to market and...
The Power of In-Store Audio: Promotional Messages
“Attention K-Mart Shoppers” crackling over loudspeakers next to a big, flashing blue light. That may be a relic of a bygone era, but the power of in-store audio messaging at the point of purchase is as great as ever. And today, the ability to implement overhead...
Who’s In Charge Of The Music That’s Playing?
Three Questions To Ask Of The Employee In Charge Of Selecting The Music Service. Every business is different. When it comes to music, tastes and trends vary widely. And yet there are a few common questions every business owner or manager should ask of the...
5 Reasons to Use a Streaming Music Service for Business
Back when music-for-business services started, the internet wasn’t really an option. Today, web services power everything from cash registers to thermostats to security cameras. Yet, some businesses are still hesitant to entrust their in-store music to internet...
The Myth of Importing Spotify Playlists for Business Music
Using a personal music service like Spotify in your business is increasingly common these days. But what most people don’t realize is that using Spotify in a commercial environment is actually illegal. Often business owners end up finding out the hard way, with a...