Blog: Brand Management

The Custom Channels Blog

No In-Store Music Makes a Bad Impression for Shoppers

Posted by John on August 15th, 2018

I walked into a small retail shop that recently opened in a nearby neighborhood shopping center. I was greeted at the door by a calm, friendly dog. Nice start. The employee towards the back of the store said “hello”. I saw no other employees or customers in the store. There was also no music in

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Why Music for Businesses is So Important

Posted by Custom Channels on September 22nd, 2017

If you have ever been in a store and there was no music to be heard in the background, what was your impression? In all likelihood, you probably felt a little uncomfortable. Too quiet. Perhaps, you felt uncomfortable to the point that you left and went to find a store that felt (and sounded) more

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“Music is Essential to the Atmosphere at Our Hotels”

Posted by John on October 3rd, 2016

We like to profile retail stores, restaurants and businesses that use Custom Channels for music so others considering our music service can read real-life examples of how music is used in public business environments. Hotels/hospitality is a business category where music plays an important role. Sotherly Hotels works with Custom Channels using our Ethos service

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New Oven Technology and New Music Options for Fast Casual Pizza Segment

Posted by John on September 4th, 2015

Have you noticed more new pizza restaurants in your town? Not the old style Pizza Hut sit-down-and-wait-to-order restaurant or the scary guy behind the tall counter slapping barely warm slices on a paper plate at a hole-in-the-wall store front. We’re seeing more innovative, fast casual style, modern feeling, create-your-own pizza restaurants everywhere. Much of the

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FM Radio Stations Need to Stream Side Channels to Build Audience

Posted by John on May 15th, 2015

Does an online customized version of a broadcast station cannibalize the over-the-air FM version? Custom Channels creates and programs customized online music channels for non-radio brands. Our clients include the Bonnaroo Music Festival, Stoke Radio, 30A Radio, and Floyd’s 99 Radio. Our clients also include a few FM radio stations. We’ve believed, since we began

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Companies enhance consumer relationships using branded streaming

Posted by John on July 10th, 2014

A recent article about online streaming for business caught our attention. “4 ways mobile music is becoming the PB&J of the marketing world” is about how companies are turning to streaming music services on mobile devices to enhance their relationships with consumers. Custom Channels has been providing this service for years for brands including Life

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The role music plays in restaurant design and appeal

Posted by John on June 20th, 2014

There’s a spot-on article in QSR about the role music plays in restaurant design and appeal. Here’s an excerpt: From the colors used to the music played, environmental quirks in limited-service design today are planned around consumer psychology to create an experience that employs more senses than taste. Restaurants that have for so long designed

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Music That Gets You In The Mood To Shop

Posted by John on June 17th, 2014

Have you ever danced with your grocery cart, or tried an electric slide while squeezing the produce? Then you know the effect supermarket music has on your shopping experience. Stores work hard to figure out what music is in tune with current and future shoppers, though some store are more focused on the role music

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Why starting a branded Internet radio channel makes sense

Posted by John on April 11th, 2013

More and more brands are using Internet radio for music and messaging to connect to their fans and followers. Online radio listening numbers are huge and continue to grow. The latest 2013 research shows the weekly audience of online radio at 86 million Americans age 12+, reaching 33% of the population. Weekly online radio listening

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