Blog: Internet Radio

The Custom Channels Blog

Is Your Brand Missing Out as Consumers Move to Online Radio?

Posted by John on March 13th, 2017

Consumers continue to embrace listening to radio online. Listening continues steady growth now reaching 140 million people in the USA each week – that’s over half of all Americans over 12 years old. Monthly online listening soars to 170 million, almost two-thirds of Americans.               And lest you think

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Today’s Match: ReMix versus Pandora. Who Wins in a Business Bout?

Posted by Dave on November 10th, 2015

OK, before I get email from my friends at Pandora, let me just say I like and respect Pandora. They’ve done a great job of becoming a household name for millions of users and they’ve grown into being by far the largest consumer streaming music platform in the U.S. Those of us who use Pandora

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FM Radio Stations Need to Stream Side Channels to Build Audience

Posted by John on May 15th, 2015

Does an online customized version of a broadcast station cannibalize the over-the-air FM version? Custom Channels creates and programs customized online music channels for non-radio brands. Our clients include the Bonnaroo Music Festival, Stoke Radio, 30A Radio, and Floyd’s 99 Radio. Our clients also include a few FM radio stations. We’ve believed, since we began

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Companies enhance consumer relationships using branded streaming

Posted by John on July 10th, 2014

A recent article about online streaming for business caught our attention. “4 ways mobile music is becoming the PB&J of the marketing world” is about how companies are turning to streaming music services on mobile devices to enhance their relationships with consumers. Custom Channels has been providing this service for years for brands including Life

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Why starting a branded Internet radio channel makes sense

Posted by John on April 11th, 2013

More and more brands are using Internet radio for music and messaging to connect to their fans and followers. Online radio listening numbers are huge and continue to grow. The latest 2013 research shows the weekly audience of online radio at 86 million Americans age 12+, reaching 33% of the population. Weekly online radio listening

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Why Local Radio Stations Should Stream Christmas Music In 2012

Posted by John on September 19th, 2012

Custom Channels has been creating All-Christmas music channels for FM radio stations for 13 years. We’ve worked with hundreds of radio stations from the biggest cities (NYC and LA) to small towns (Texarkana, Savannah, Peoria). No matter the size of the city or the station’s format (Country, Triple A, News/Talk, Oldies, AC, Top 40, Classic

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Should I Be Using These New Online Music Apps For My Business?

Posted by John on July 9th, 2012

We get asked this question frequently from managers and owners of small and medium size businesses: “Should I be using any of the new online music apps for my in-store music?” There are lots of apps and web sites that are getting loads of publicity and buzz.  People are using computers, iPads and mobile phones

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