Blog: Messaging and Announcements

The Custom Channels Blog

Companies enhance consumer relationships using branded streaming

Posted by John on July 10th, 2014

A recent article about online streaming for business caught our attention. “4 ways mobile music is becoming the PB&J of the marketing world” is about how companies are turning to streaming music services on mobile devices to enhance their relationships with consumers. Custom Channels has been providing this service for years for brands including Life

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5 trends shaping in-store music services

Posted by John on January 7th, 2013

Background music has evolved considerably from elevators and dentist offices, yet many businesses haven’t kept pace. They’re still using music services, delivery methods and equipment that are years old. Here are five trends for any business (restaurant, hotel, retail store, health & fitness clubs, etc.) to consider when evaluating their music service. TREND #1 –

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10 Tips For Evaluating Music Inside Your Place Of Business

Posted by John on September 19th, 2011

Many managers, owners and business operators tend to overlook a very important detail of operating a retail store, restaurant, hotel, spa or any business where atmosphere and environment is important.  The overlooked ingredient is – music. An image is conveyed to guests and customers through sound as well as the look.  We’ve seen, too often,

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Whole Foods Market Radio Gets The Team Treatment With Custom Channels

Posted by John on July 20th, 2011

One of the ways we make our music channels truly customized for our clients is with custom messaging between songs. That way, what’s playing for the customer in the store, restaurant or retail space becomes more than just an iPod or satellite radio stream – it becomes that brand’s own medium for music entertainment, promotion

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In-Store Messaging “Makes Music A Sales Tool”

Posted by John on June 1st, 2010

Church’s Chicken has the right idea.  They were looking for a new music provider for their fast food restaurants.  They decided on a company that could provide messaging between the songs. “To me, that was the clincher. Instead of music being just an overhead cost, Eos makes store music a sales tool” said Tom Coppola,

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Radio Talk and Ads Interrupt Restaurant Experience

Posted by John on March 27th, 2010

I was eating at an Italian restaurant recently and got to experience local FM radio as the soundtrack to dinner.  It wasn’t an enjoyable experience and really detracted from the atmosphere.  It was the local AC station playing Delilah at Night.  It wasn’t that the music was so bad.  Most of the mellow AC tunes

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