Posted by John on May 7th, 2012
At SBR Custom Channels, we get to work with some of the most interesting, creative and entertaining radio stations in North America. We recently visited CKPK The Peak in Vancouver, British Columbia.
SBR helped management at the Jim Pattison Broadcast Group launch The Peak in November 2008. In three-and-a- half years The Peak has risen in both popularity and music trendsetter status. The Peak plays a mix of modern rock, indie rock and adult alternative music; and plays more Canadian music and local Vancouver bands than most other radio stations.
Craig Stone is on the air as John Bradley from SBR Custom Channels visits CKPK The Peak in Vancouver.
We advise The Peak on programming, digital media, promotions and marketing. We help engage and encourage the staff as they continue to do great radio.
The 16 most played bands and artists so far in 2012 on The Peak:
- Dan Mangan
- Arcade Fire
- Black Keys
- Mother Mother
- Snow Patrol
- New Pornographers
- Death Cab For Cutie
- Foster The People
- Jack Johnson
- Tegan & Sara
- Florence + The Machine
One of the highlights of The Peak’s music involvement is The Peak Performance Project(PPP). The PPP is a professional development program to help new and emerging artists create careers in the music industry. Bands apply to join and, if accepted, go through a several month course of live performances, learning best practices of the music business, and learning from industry executives.
The radio station awards directly to the performers over $320,000 yearly in artist development funding and prizes, making it the biggest individual radio station project in Canada. There’s so much more to this yearly event than we can share here, so please read more about the PPP here.
While visiting The Peak recently, SBR’s John Bradley got to meet the mayor of Vancouver, Gregor Robertson, after he was interviewed on The Peak morning show. Yes, Mayor Robertson is a fan of The Peak’s music so he wasn’t at the station strictly as a political stop – he was lovin’ the music, too.
You can listen to The Peak online at www.thepeak.fm.Working with musically active, locally involved, trendsetting, forward-thinking radio stations is another way that SBR Custom Channels stays at the forefront of the music business. Read about SBR’s radio advising business here.