The Custom Channels Blog

Open wide and say “aahhh, the music sounds great!”

Posted by John on March 25th, 2013

When Comfort Dental wanted to upgrade their music, they turned to custom channels.  Comfort Dental already had a history of being connected to music. They are the title sponsor of the 18,000 seat Comfort Dental Amphitheater, the largest outdoor amphitheater in the Denver area with concerts from May to September.

With over 100 offices in ten states, Comfort Dental is one of the nation’s largest dental franchises in the U.S.  Each office is independently owned and operated.

The music problem Comfort Dental faced was that each office was playing whatever music source was available, from local FM radio with talk and commercials, to satellite radio, to iPods.  Comfort Dental wanted to:
a) get a unified music solution for all their locations
b) step away from stereotypical “dentist office music”
c) brand their in-office music with their own messages directed to patients
d) avoid commercials for competitors and other products on FM radio
e) comply with ASCAP and BMI licenses for in-office music

So Comfort Dental turned to Custom Channels. One of our goals was to match their philosophy: “With a name like Comfort Dental, you can be sure that your office visit will be a pleasant experience.”  Part of that pleasant experience is great sounding music.

Within a short few weeks, we rolled out an exclusive channel called Comfort Dental Radio (CDR) and started streaming it to Comfort Dental offices. The music is mixed fresh daily to minimize repetition and maximize variety; new and old songs are added weekly; and the range of styles is broad.  Here’s a sample hour of CDR:

David Bowie “Changes”
Dierks Bentley “Home”
Goo Goo Dolls “Name”
Fray “Heartbeat”
Miles Davis “Jeru”
Coldplay “Speed of Sound”
Lumineers “Stubborn Love”
Brad Paisley/Keith Urban “Start A Band”
Cure “Just Like Heaven”
Karmin “Brokenhearted”
Frank Sinatra “The Coffee Song”
Semisonic “Closing Time”
Bonnie Raitt “Thing Called Love”
Thompson Sq. “If I Didn’t Have You”
Adele – “Set Fire To The Rain”
Family Of The Year “Hero”
James Taylor “How Sweet It Is”
Mumford and Sons “I Will Wait”

Not your stereotypical dentist office music, is it!  Be assured that if it looks too different, it all fits together and sounds wonderful. CDR is heard throughout each dental practice, from the waiting/lobby area to chairside where dentists and hygienists work. You can listen to CDR without having to make an appointment.

Not only does CDR play a wide variety of music with low repetition, it’s branded with patient-targeted messaging, too. Occasionally between songs, there are easy-going messages about braces, oral screening, proper brushing, community events, multiple locations, and refer-a-friend.

Comfort Dental loves music! Here are some of their Rockin’ Smiles posters (click to enlarge)

Thanks to Neil Norton, Executive Vice President of Comfort Dental, and Rob Medina of Medina Communications Corp. for leading the way on getting over 100 Comfort Dental offices in ten states listening to Comfort Dental Radio.

Here are some of the positive comments we’ve received from the dentists:


  • It is the best mix of music I have ever listened to. Our patients love it. Hey, any entity that plays Steely Dan is the bomb. Great job!!
  • We have yet to hear the same song played twice. Staff loves it. Excuse my enthusiasm but it is conducive to great business and care for the patient. Keeps that “pop” in our step!!!!
  • We just installed our Comfort Dental Radio 4 days ago and have had it on nonstop with no intention of going back to regular radio. It’s got all the songs I already have on my iPod plus everything I wish I had on there, too! What a great mix of music and I love the internal marketing.
  • The radio is awesome, period. Wish we had gotten it hooked up sooner. I am sure my partners agree.
  • My first shift with Comfort Dental radio. FANTASTIC!!!!!  I love it.  Thanks for bringing it to Missouri.



If your dental/medical office would like the same professional music service programmed by the music curators who do Comfort Dental Radio, check our All Access service. It’s a ready-to-go, non-customized music service with a wide variety of channels designed for a single office or a several locations.

If your dental/medical office is ready for a branded custom channel with music and messaging created just for your single facility or multiple locations, please contact us.

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