The Custom Channels Blog

Customers Are Listeners, Too – What They Say About Floyd’s Barbershop Radio

Posted by John on February 20th, 2012

PART TWO: In a previous blog we went behind the music at Floyd’s 99 Barbershop with comments from Karl Wimer, head of marketing, and Rob O’Brien, one of the founders. Floyd’s management is very conscious of what each shop SOUNDS LIKE. That’s why Floyd’s has their own radio station: Floyd’s 99 Radio heard in all locations and on the Floyd’s web site.

When Floyd’s customers get social online they talk about the great hair cuts, reasonable prices, and fantastic service from the amazing stylists. And they also frequently comment on the music because the soundtrack is a huge part of the hair cut experience at Floyd’s 99 Barbershop. Here are actual social media comments from Floyd’s customers (who are also listeners!):

  • I love the music they play, and the service great.
  • The vibe is relaxing, the music is great, and the ambience is aesthetically pleasing.
  • This place rocks. Everything from the decor on their walls, to music, to their awesome staff.
  • Vibe is good, music is great :)
  • You walk in the door, and you’ll immediately notice that the music isn’t annoying…
  • Cool mix of music while I was in – Foo Fighters, Led Zeppelin, Snoop Dogg…
  • I love the music they play, and the service great.
  • Great music and the atmosphere was very nice.
  • The service was excellent. The vibe was great. The music was good. The neck shave is well, awesome.
  • Old, young, male, female…everyone comes here. Great music and free internet while you wait.
  • music piped in from their own radio station where one can hear everything from Blues Traveler to Dave Mathews Band to Foo fighters and more.
  • This salon is very cool, probably one of the coolest salons I’ve been to. From the decor to the music, the free net access, plasma TV, I liked everything about it.
  • The salon itself has a very “cool, chill” feeling.  They have great music playing…
  • I dig the music and even stream it at home on my mac.

When people review Floyd’s, the unique music mix is often part of the review. Is music/can music be important part of your brand, too?

Thanks, Floyds, for using Custom Channels to create your one-of-a-kind, buzzed about music. Want to hear it? It’s online at Floyd’s web site.

This mural of inspiration is on the wall at the Floyd’s 99 Barbershop home office in Greenwood Village (Denver suburb), Colorado. It really captures the spirit and vibe of Floyd’s service. Many of these attributes describe Floyd’s 99 Radio, too.

Read our previous blogs about Floyd’s radio:

Behind The Music At Floyd’s, The Barbershop With Its Own Radio Channel.

Sometimes You Get Great Music In Unexpected Places. Buzz Bands Meet Buzz Cuts At Floyd’s.

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