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Christmas Music Advice and Holiday Shopping Insights

Posted by John on November 3rd, 2015

There’s a good resource for businesses and marketers interested in American’s Holiday Shopping in 2015. It’s from Nielsen, the ratings service for radio and television. As Nielsen conducts media ratings, they find out a lot more about consumer patterns beyond what radio stations and TV shows are popular. This site is not static; Nielsen is updating it often through the fall and winter. See it here.
Among the headlines:

  • Nearly half of all respondents in a survey last year said hearing holiday music on the radio put them in the holiday spirit.
  • The top gifts categories include gift cards, tech products, toys and apparel.
  • Recorded music sales are down, but streaming is surging, and listening on smartphones is increasing.
  • Online retail should continue to grow even higher this season, as 75% of those who are holiday shopping this year plan on look for the perfect gift online.
  • “Gift splurgers” – those who say they like to shower their loved ones with gifts and consider themselves more of a spender than a saver – make up 26% of American adults.

While the Minions “Christmas Song” didn’t make our top list, as businesses integrate Holiday/Christmas songs into their music mix at work (whether it’s one every few songs or 100% Christmas tunes), we wanted to share the Custom Channels’ list of 10 Most Popular Christmas songs to play in stores and in restaurants during this Holiday season.

CLASSIC HOLIDAY SONGS
Andy Williams – “Happy Holiday”
Bing Crosby – “White Christmas”
Bobby Helms – “Jingle Bell Rock”
Brenda Lee – “Rockin’ Around The Christmas Tree”
Burl Ives – “Holly Jolly Christmas”
Gene Autry – “Here Comes Santa Claus”
Jose Feliciano – “Feliz Navidad”
Leroy Anderson – “Sleigh Ride”
Nat King Cole – “The Christmas Song”
Vince Guaraldi Trio – “Linus and Lucy”

CONTEMPORARY HOLIDAY SONGS
Brian Setzer Orchestra – “Jingle Bells”
Barenaked Ladies And Sarah McLachlan – “God Rest Ye Merry Gentlemen”
Bruce Springsteen – “Santa Claus Is Coming To Town”
Donny Hathaway – “This Christmas”
Eagles – “Please Come Home For Christmas”
Eurythmics – “Winter Wonderland”
Mariah Carey – “All I Want For Christmas Is You”
Taylor Swift – “Last Christmas”
U2 – “Christmas (Baby Please Come Home)”
Waitresses – “Christmas Wrapping”

Best time to begin playing Christmas music at retail stores or restaurants?  The day after Thanksgiving!

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