How is your store different?
Is it the unique variety of products? The top level service? The interesting fair trade items? Music can make your retail store stand apart from others and memorable. What’s playing in your retail store says a lot about your brand, your employees, the customers who visit, and the kind of experience you want your guests to have.
The fact is, no two retail businesses are exactly alike, so why play the same ordinary corporate music or satellite radio that gets played in JC Penny?
Custom Channels is different because we stream music directly into your store, building or shop without satellite dishes, downloads or discs. We have more fully licensed songs available than many common music for businesses services. And we love music!
Won’t just any ordinary music service or local radio station be OK?
Think about the image your store projects and the products you sell? Why don’t people simply go to a bargain store or the convenience store to buy the stuff? Because that’s ordinary, commonplace, and isn’t special. It is the same with music. Be distinctive! Be brave! Don’t settle for ordinary! Music sets the tone, vibe, and atmosphere for you to showcase the clothes, gadgets and other products people love.
And you don’t want your employees listening to an ordinary, repetitive music mix all day every day.
Distinguish your brand with a distinctive music mix
People bounce from store to store when shopping. With so many brands in your category and so many different categories of retail stores, you need a memorable, distinctive music mix that sets you apart. Fashion is key in retailing and Custom Channels can help you sound fashionable – even if you’re not selling clothes!
What’s your sound? We’ll help you sound like no other.
- Furniture and home furnishings
- Clothing and clothing accessories from shoes to jewelry
- Grocery, supermarkets, specialty foods
- Sporting goods and outdoor recreation
- a store so unique you defy categorization!
A music service that’s right for your large size
For retailers with multiple locations, a regional or national footprint, or bigger budgets, we offer “built for you” Ethos channel with music and messaging designed specifically for your brand. Our music professionals work directly with you and your brand to ensure you love what you hear.
Our fully custom Ethos package includes your own streaming channel to be played on-premise, Internet receivers for all locations (no computers, satellite dishes or discs), a fully branded online player you can post on your web site, custom messaging if you like, and all music licensing.
Now a small retailer can have great music, too
If you have a single location or aren’t ready to step up to the “built for you” Ethos channel, our collection of “ready to go” All Access channels is what your store or shop needs. We have a variety of moods and tempos with music playlists curated by the same music professionals who create our fully custom channels. See the details about the All Access music service by Custom Channels.
Like to create your own music playlists? Try ReMix
Some store owners and managers like to play “their own music”, meaning they’re using an iPod, iTunes, iPad, CDs or Pandora. It’s a lot more work to do-it-yourself, with songs that often don’t fit or are inappropriate; and it’s not always legal because you’re avoiding the required licensing and copyright fees. See our blog on DIY music.
That’s why we created ReMix. Many DIYers have switched to Custom Channels’ ReMix so they can be hands-on easily choosing styles and adding/deleting songs on their playlist, yet be legal with licensed music with superior audio quality streamed to their store. If you want to pick the music and control the mix yourself, read more about ReMix.