Posted by John on June 16th, 2010
The world’s first global musical instrument museum has opened. The Musical Instrument Museum (MIM) showcases a distinctive global collection of more than 3,000 instruments, artifacts, costumes, and audio and video recordings from around the world along with an ongoing program of live performances.
The displays feature a wide range of instruments: Eric Claptons well-known Brownie Fender Stratocaster guitar played on the “Layla”; the Steinway piano on which John Lennon composed Imagine; one of the enormous drums played at the opening ceremony of the 2008 Beijing Olympics; and a late 17th-century English bentside spinet are among the highlights.
MIM is a $250-million project in a newly constructed 190,000-square-foot building in Phoenix, Arizona. The building is as impressive as the collection it houses.
The Musical Instrument Museum was founded by Bob Ulrich, former CEO of Target. “What has more impact on society than music?” said Ulrich. We couldn’t agree more. Music is so fundamental to all aspects of all society and should be an important part of each brand and business, too.