Blog

The Custom Channels Blog

Don’t Be a Music Amateur. Go Pro for Your Business.

Posted by John on July 25th, 2017

QUESTION:

I play music in my business. Anything wrong with using an iPad playing the same music service I use personally at home and in the car?

CUSTOM CHANNELS ANSWER:

  • Consumer music services aren’t designed or programmed to be played in businesses or for the public – they’re for individual use. There are likely to be songs that don’t fit at a business because they’re too slow, or depressing, or have inappropriate lyrics, or are a different live version.
  • The consumer music service being used (in this case Spotify) isn’t licensed for business use. When any music is played in a store, restaurant, or other establishment, there are different music licensing rules and fees than when an individual person listens. Business owners have many local and national rules & regulations for operation they must comply with – music licensing is one of those rules.
  • The iPad will likely be used for other things than streaming music, meaning the stream could easily be stopped.
  • The music could easily be changed by anyone working at the business. The music service controls aren’t secure. Employees could deviate and play their music choices.
  • The iPad is using a wi-fi connection, which is far less reliable and stable than using an Ethernet connection to the internet. Wi-fi connections playing music have more cut outs and interruptions than Ethernet connections.
  • If an owner or employee takes the iPad out of the store, the store is without music. The iPad could even get stolen since it’s a valuable consumer electronics item.

SOLUTIONS:

  • Custom Channels music is designed and programmed for the public at businesses. The songs are curated and screened for fit, variety, less repetition, tempo and clean lyrics.
  • Many consumer services can be modified to fit individual tastes – likewise, Custom Channels music be tailored and shaped to fit a personal sound at a business with full capability to add and remove songs.
  • Custom Channels music is licensed for business. We pay royalties to BMI, ASCAP, SESAC and GMR on behalf of the business. It’s completely licensed and legal to keep the business compliant.
  • Custom Channels uses professional music players (smaller than an iPad) that securely connect to internet via Ethernet. There’s no wi-fi interruptions. There are no controls for employees to change songs or channels unless they’ve been given login access. And the music player is commercial grade, not a highly desirable consumer device that’s useable for other things that can interfere with the music.

Don’t be a music amateur. Go pro. Play Custom Channels in your business.

Share this:
Facebooktwittergoogle_plusredditlinkedinmail