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Point Of Purchase In-Store Radio Reaches Millions

Posted by John on July 2nd, 2010

The locations of the in-store POP Radio Network get 19 million visits a day from Americans age 12+, up 41% from 13.4 million daily visits a year ago as estimated by Edison Research. Of the various networks that are serviced by POP Radio, the stores in the Drug Store Network have a reach of 24.5 million people every day; the Grocery Network reaches 22.5 million food shoppers; the Mass Merchandiser Network reaches 5.1 million consumers. For the drug stores, the average number of shopping visits per week is 2.35. For grocery stores, 2.85 times. For Mass Merchandiser stores, 2.24 times. America is a nation of shoppers and the POP Radio Network wants to hit them close to the point of purchase – hence the name “POP.”  Point of purchase in-store radio, like POP or Custom Channels, can be a highly effective way to entertain and influence customers.

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