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Qdoba Adds Online Radio With Muzak

Posted by John on March 4th, 2010

Custom Channels has long offered an online music player for clients to extend their brand beyond their store.  Custom Channels web radio clients include Chipotle, Floyd’s 99 Barbershops, and The Houston Rodeo.

New to online music branding is Qdoba Mexican Grill.  They are taking their brand experience online with the addition of an interactive music player on the Qdoba web site using Muzak.  The music player offers a mix of the same fresh artists and songs that are played in many Qdoba restaurants across the country.

“We are always looking for innovative ways to extend our customers’ brand experience outside of the restaurants,” says Karen Guido, Qdoba’s vice president of marketing. “In the last year, we’ve focused on expanding our brand online through social media initiatives and now by integrating our sound on the web site, and we will continue to look for ways to maximize our customer interaction, whether that be in our restaurants, on the web, or a mix of both.”

Qdoba’s web radio player, developed by Muzak and similar in concept to the Custom Channels players, integrates social media aspects by allowing users to share their favorite songs or artists on Facebook and Twitter, read about monthly featured artists, purchase songs, and embed the player on their personal web sites. Qdoba will eventually offer free downloads to customers as an additional way to integrate the brand experience at home.

Custom Channels, and now Muzak, work with music-conscious brands on strategic media and marketing efforts that connect customers in new and non-traditional ways.

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