Posted by John on June 8th, 2011
It’s Bonnaroo Week! June 9-12 is the Bonnaroo Music and Arts Festival, the annual four day music festival with multiple stages of live music on a 700-acre farm in Manchester, Tennessee. This is the tenth annual Bonnaroo. Can’t go? Check out Radio Bonnaroo, produced by Custom Channels.
Bonnaroo has not only been on the leading edge of music, launching and rejuvenating band’s careers, the nation’s premier music festival has also been on the leading edge of where tech meets music, both on-site and online. Since 2004, Custom Channels has helped the festival run a successful Internet radio station.
Radio Bonnaroo is not limited to just the artists playing this year’s festival, although this week that’s the focus. Radio Bonnaroo has a deep library of music that includes live tracks recorded during previous festivals, exclusive backstage recording sessions, studio songs by past and present artists, and songs that fit the Bonnaroo vibe. Custom Channels Music Director Jason Lucero selects much of the music heard on Radio Bonnaroo.
Along with the regular format, Radio Bonnaroo has DJ hosted specialty shows including:
> Flashback Fridays (artists from past festivals)
> Brown Bag Lunch on Thursdays (this years artists)
> Monday Mayhem (themed music sets)
This week, Radio Bonnaroo broadcasts from a local FM radio station that’s been taken over by Bonnaroo staff. Listeners everywhere will be able to go online and hear the same music, interviews and festival news that concert goers are hearing in middle Tennessee.
Why Radio Bonnaroo?
It’s a way for the festival to get fans pumped up weeks prior to the event. For thousands of concert goers, they can get into a Bonnaroo mindset and get excited about seeing the four days of music.
Radio Bonnaroo is a way for people who wish they could travel to Bonnaroo to live vicariously and imagine they’re at the sold out Bonnaroo, too.
It’s also an opportunity for the festival to stay connected with and engage fans year around. That way the festival doesn’t fade away after June; it’s alive and happening for twelve months. For example, many people tune in to Radio Bonnaroo during February as the next summer’s artist lineup is announced.
Custom Channels is proud to be a partner with The Bonnaroo Music and Arts Festival, created and produced by Superfly Productions and AC Entertainment.Share this: