Posted by John on April 13th, 2010
Edison Research has been surveying Americans for years about their internet and media usage. The 18th and latest survey from April 2010 showed, among other interesting findings, that Americans still learn about new music by listening to the radio.
Edison says: The internet is catching up to radio for how Americans discover music. Overall, four in 10 Americans say radio is how they hear about new music compared with two-thirds in 2002. However, the internet has surpassed radio for how young Americans discover new music by nearly a two-to-one margin. Respondents 12-34 years old said they turn first to the internet to learn about new music.