Posted by John on September 13th, 2010
The Houston Livestock Show and Rodeo, the world’s largest livestock exhibition and the richest regular-season PRCA rodeo event, partnered with Custom Channels for an audio channel to boost their year around web presence for the huge annual event. The all-time general attendance record was broken in 2009 with 2.1 million visitors over 21 days. The 2011 Houston Livestock Show and Rodeo runs March 1-20.
The online Rodeo Houston Radio, produced by Custom Channels, plays only performers that have appeared at The Houston Livestock Show and Rodeo over the past 68 years. Among the 350 superstar entertainers on the channel are Garth Brooks, Reba McEntire, Brooks & Dunn, Alan Jackson, Keith Urban, Rascal Flatts, Taylor Swift and Kenny Chesney. And rodeo entertainers go beyond Country to include Beyonce, Selena, Bob Dylan, Bon Jovi, CCR, Sheryl Crow and John Mayer. Even Elvis Presley played the event and is on Rodeo Houston Radio.
Watch a short video to see what Jason Kane, Managing Director of Entertainment, has to say about online radio and Custom Channels.