Posted by John on June 20th, 2014
There’s a spot-on article in QSR about the role music plays in restaurant design and appeal. Here’s an excerpt:
From the colors used to the music played, environmental quirks in limited-service design today are planned around consumer psychology to create an experience that employs more senses than taste. Restaurants that have for so long designed their core around taste are now appealing to consumer’s other senses (sight, hearing, smell, and touch) to influence behavior, increase customer satisfaction, and capture guest loyalty on a deeper level. While sight plays a considerable role in influencing consumer behavior and perception, sound can have an effect on not only what and how much guests consume at a unit, but also what kind of demographic the brand attracts in the first place.
Read the entire piece titled Mind Over Matter.
Which Wich Superior Sandwiches, a long-time customer of Custom Channels, enhances their interior design, customer satisfaction and employee attitude by playing their own branded music channel with songs curated specifically for Which Wich.