Posted by John on February 1st, 2016
Custom Channels delivers a great music experience for businesses of all types. That experience can hinge on the quality and installation of the sound system on which the music is playing.
Businesses use professional sound system installation companies to get to job done right, or to re-do a bad sound system job, or to maintain existing systems. Many of our clients get the best systems and service from PTG, ProMotion Technology Group. PTG is an innovative company of audiovisual professionals active in retail, restaurant, corporate, automotive, and hospitality spaces – they make our Custom Channels music mixes sound great!
We asked PTG’s VP Business Development/Strategic Partnerships, Joe Holowicki, his advice on sound system installation for businesses.
Q&A with Joe Holowicki of ProMotion Technology Group
CC: Tell us about the work of PTG.
JH: ProMotion Technology specializes in the design, sale, installation and service of Audio Video Systems for Retail, Restaurant and Brands with the goal to engage , educate and enhance the customer experience through technology.
CC: Anything you always do, a best practice, when installing a sound system?
JH: The objective of installing an audio system that meets the criteria of the business and within a budget is to listen to the customer’s expectations. Based on the results we design the audio system and then with detail communication, ProMotion Technology can install the system within the time frame required by the construction of the establishment. Deploying audio systems not only requires the proper design but equally important is the project management of the system from beginning to end.
CC: What common mistakes do you see businesses make when installing an audio system?
JH: The most common mistake is not understanding the customer’s expectations of what is the ambiance the environment requires and understanding the budget upfront. This is lack communication between the general contractor and the customer not alloying the proper amount of time to deploy an audio system.
CC: Is there a rule you use about square footage and how many speakers to us?
JH: The rule of thumb is you take the height of the ceiling of where of the speakers are going to be and you subtract 5. From this number you multiply by 2 for optimal sound coverage, 2-1/2 for standard and 3 for economical. For example if the drop ceiling is 15 ft. high then you subtract 5 and you get 10. For optimal sound coverage you multiply 10 by 2 which is 20. The 20 indicates how far apart the speakers should be placed in the ceiling.
CC: Are there best places to put speakers? And places to avoid putting speakers?
JH: Speakers are never placed where there is constant communication between the customer and sales/service staff. For example, you never put speakers above an ordering line in a restaurant or above a cash wrap. Entrance ways, bathrooms and hallways are usually separated from sales floors or dining area so you can adjust volume accordingly. Bar areas generally like a little more volume and low end so usually these are considered a separate zone. Outside speakers are always considered a separate zone so the volume can be set at the proper level.
CC: What’s your advice on where to put the volume control for music? Some businesses locate it near a public prime spot while others hide the volume control in a closet.
JH: Historically if the building is very large volume controls are put in one area, generally where the headend is located. If it is a private dining or conference room the volume control is in that room. Most restaurant and retail establishments locate volume control in one central place in an area that is readily available but not in public spaces.