The Custom Channels Blog

Raw & Unprocessed – Music From Whole Foods Team Members

Posted by John on August 22nd, 2012

Custom Channels is pleased to be part of the Whole Foods Team Member music project showcasing original songs by people who work for Whole Foods Market. Whole Foods team members rock out when they clock out! The Team Member Music Project is aptly titled Raw and Unprocessed, a reflection on both the music and the Whole Foods Market brand.

Raw and Unprocessed puts the spotlight on team members’ musical talents and amplifies their music passion. It started in April with an open call to submit music performed by people working at any Whole Foods Market. During August, friends, family, co-worker and the public are voting to choose a winner from 10 finalists who made the cut from 729 entries.

The winning band or musician will open for a VH1 You Oughta Know concert in November in Napa Valley, California at Live in the Vineyard, a prestigious music, wine and food private festival. They’ll also open for a VH1 You Oughta Know artist at a public concert in the parking lot of the Whole Foods Market store in Napa and get a professional music video created for them.

“Whole Foods Market Team Members are as creative and gifted as they are diverse, and this competition is a fun new way to highlight their musical talents in a way that might help them fulfill their dreams,” said Sirr Less, global vice president of communications for Whole Foods Market. “We were blown away by the talent exhibited by our Team Members.”

Custom Channels Role In Raw and Unprocessed

Custom Channels creates and streams Whole Foods Market Radio (WFM Radio) into Whole Foods Market stores around the USA. It’s the custom-created overhead music mix that has customers and team members alike singing along and dancing in the aisles. The 10 songs by Raw and Unprocessed finalists are being played every day on WFM Radio.

We make music on Whole Foods Market Radio sound as fresh and tasty as the products in the store. Whole Foods Market is the leading natural and organic food retailer and America’s first national certified organic grocer. And it’s hard to say which has more variety: Whole Foods Market Radio or the Whole Foods produce section!

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