The Custom Channels Blog

Customized Digital Music Solutions For Business Pairs Two Companies

Posted by John on January 11th, 2013

Custom Channels Partners with Wireless Ronin

Custom Channels, a leading business music service provider, has partnered with Wireless Ronin Technologies, Inc. (NASDAQ: RNIN), a digital marketing technologies company, to offer a new customized digital music solution to companies that integrates with the market-leading RoninCast® software platform.

The digital music solution creates customizable playlists that integrate various aspects of a company’s brand, creating a unique and unified experience across multiple locations. The solution is fully optimized for the commercial environment, with streaming, high-quality digital sound delivered at a consistent volume from song to song, with custom “between the songs” branding and messaging.

The service will be managed by Wireless Ronin’s RoninCast® software platform and offered as an enhancement to its dynamic solutions. Pairing Custom Channels music services with Wireless Ronin’s RoninCast software creates a unique and contextually relevant customer experience. Custom Channels’ unique offering allows marketers to engage patrons by delivering relevant music feeds to each location, tuned to its specific theme, demographics, traffic volume and ambiance objectives.  Marketers can also continue to engage the patron off-site with a fully branded online player for their website.

Custom Channels has developed 30 unique music channels, with more planned in 2013, for a broad range of companies and atmospheres. These channels include a variety of popular music genres, from classical and blues to jazz and modern rock, to blended genre channels such as Fusion Lounge and Uptown Groove. The marketer can also blend a mix of these channels to create a truly custom channel of its own.

The integrated solution offers audio daypart capabilities to automatically select playlists that set the appropriate mood for the time of day – having relaxing music in the morning with more energetic music in the afternoon.

Dave Rahn
David Rahn, president and co-founder of Custom Channels, commented: “As a forward-thinking company, Wireless Ronin represents an ideal partner for Custom Channels. Together, we can now deliver a turn-key, integrated solution that creates an immersive and captivating atmosphere with both visual and audio elements. This maximizes the value of a company’s brand in a highly unique, efficient and cost effective way.”



Scott Koller
Scott Koller, Wireless Ronin’s president and CEO, said: “Integrating Custom Channels music service with our RoninCast platform allows companies to share either the same or demographically relevant visual and audio content across multiple locations, and thereby ensuring a consistent guest experience across the concept. Custom Channels has experience working with great brands like Whole Foods Market, Life is Good, Floyd’s Barbershops and many others, so we’re pleased to offer Wireless Ronin customers the quality and proven capabilities of their service.”

About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies, Inc. (WRT) (NASDAQ: RNIN) is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and improve operating efficiencies to execute marketing initiatives. Since launching RoninCast® digital signage software in 2003, WRT has led the digital signage industry by bringing leading edge technology, services and support to its clients. WRT offers an array of services to support its clients’ marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting.

Read more about Custom Channels, a new kind of digital music service designed for music conscious brands.

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