When selecting a licensed music provider for your business, there are numerous options available. While some providers offer low-cost solutions, businesses should consider the hidden costs associated with poor service, limited music libraries, and inadequate support. This article highlights the benefits of choosing Custom Channels as your business music provider, despite its higher cost compared to budget alternatives.
Pros of Choosing Custom Channels
Exceptional Customer Support
Unlike many low-cost music providers that rely on difficult-to-reach call centers, Custom Channels offers direct access to real people who can assist with both music selection and hardware needs. This ensures that businesses receive timely and knowledgeable support, minimizing downtime and enhancing overall satisfaction.
Curated Music Library
Many budget-friendly music services provide a broad but generic selection of tracks. In contrast, Custom Channels carefully curates its extensive music library to ensure all selections are licensed and suitable for a professional business environment. This means businesses can provide an engaging atmosphere without the risk of playing inappropriate or off-brand songs.
Stable, Transparent Pricing
Unlike many competitors who have steadily increased their rates, Custom Channels has maintained consistent pricing without sudden hikes. This means businesses can plan their budgets confidently, knowing they won’t be hit with unexpected cost increases.
Long-Term Business Investment
Opting for Custom Channels is a strategic investment in long-term success. By using a high-quality, fully licensed music service, businesses can create a positive and memorable customer experience. This can lead to increased brand loyalty, repeat visits, and positive word-of-mouth recommendations.
Cons of Choosing Custom Channels
Perceived Higher Cost (But Not Really)
While Custom Channels has historically been considered a premium service, recent price increases from competitors mean that its pricing is now nearly the same as other providers. The difference? Custom Channels has never raised its rates, providing better long-term value with superior service and music quality.
Tailored Service May Not Be Necessary for All Businesses
For smaller businesses or those with minimal music needs, a generic low-cost streaming service might be sufficient. However, for businesses that rely heavily on ambiance and customer experience, the premium service offered by Custom Channels is well worth considering.
Conclusion
While Custom Channels was once perceived as a higher-cost option, its stable pricing, exceptional customer support, and curated music library make it a smart, long-term investment. With competitors steadily increasing rates, Custom Channels now offers premium service at a comparable cost—but with a higher level of reliability and quality.
Looking for a premium licensed music provider for your business? Speak with Custom Channels today to see how we can elevate your in-store music experience.
