How Music Can Make or Break the Restaurant Experience
Mark Willett, account executive for Custom Channels, talks with Marlon Gordon of Nation’s Restaurant News about why music is a vital part of the restaurant customer experience — and one that brands overlook at their own risk. Hear how the right music can boost check...
Old, New, Remakes, Originals – There’s More Christmas Than Ever
There are more Christmas songs than ever before! Bands and singers are churning out a large number of songs to appeal to listeners for two months out of the year. What’s going on? Remakes First, there are lots and lots of different versions of the same title. You...
The Right Time For Christmas
Christmas is in the air! Indeed, Christmas music seems already to be everywhere in restaurants, retail stores, malls, grocery stores, hotels, even in medical and dental offices. One reporter wrote: “Holiday creep is nothing new, as each year retailers start the...
Christmas Music 201: Using Science to Build the Perfect Holiday Playlist
It doesn't take a Christmas miracle to build the perfect holiday playlist. Businesses can use some proven science to help them achieve the ideal holiday music mix in 2020. If you haven't already read our blog post "Christmas Music 101: Yes, Virginia, You Should Play...
Christmas Music 101: Yes, Virginia, You Should Play Holiday Music in Your Business
Many retail businesses are wisely choosing to delay the start of the holiday shopping frenzy until after Thanksgiving. In 2019, we saw the likes of Nordstrom, Barnes & Noble, REI, Marshalls, IKEA, and Crate & Barrel all stay closed on Thanksgiving. In 2020,...
Music Strategies for Restaurants
Photo from Custom Channels client Bub's San Diego/Bub's @ the Ballpark A recent article in the Wall Street Journal caught our attention about music for business. It was titled How Restaurants Can Win Back Customers: What Research Reveals. Among the strategies listed...
Answers to Your Questions About Switching to a Different Music Service
Q&A with Custom Channels Account Executive Mark Willett CC: What are the common problems you hear from business operators with their current music service that prompts them to contact you? First and foremost, the music they’re getting is stale. If I’m...
Music and Employee Retention
At Custom Channels, we aim to provide music that engages customers and employees alike. We not only strive to be the best music choice for your business, but also the best partner choice. Our staff of music and brand professionals understands the impact that music can...
Lessons from Goodwill: Continuity is King When it Comes to Audio
One of the keys to building any successful brand is presenting a consistent message to customers. Having them encounter the same tone at every point of contact goes a long way toward building not only trust, but affinity. That’s the case for more than just signage and...
Beethoven Music for Business to Mark Composer’s 250th Birthday
One of the most admired composers in the history of Western music now has a curated playlist of his works available for in-store, in-office listening at a historic moment in time. As Chuck Berry and The Beatles sang, “roll over Beethoven!” December 2020 marks the...
Opening a New Brick & Mortar Business? Don’t Forget These 3 Things.
The Covid pandemic might just be the best opportunity for starting a new brick and mortar business. According to commercial real estate firm CBRE, in the second quarter of 2020, the amount of recently-vacated retail space in America surpassed newly-occupied space by...
So You Say You Want a (Digital) Revolution…
With every passing day, the role of internet-enabled technology in retail increases — as brick and mortar stores adopt more and more elements of the online experience. While many of these digital trends serve a functional purpose (inventory management and shopper...