How an Online Music Streaming Channel Can Elevate Your Brand
Listening to music and audio online has grown steadily over the years. No longer is online radio a quirky thing. It's the place to reach hundreds, thousands, millions of your current customers and potential customers. Go where the people are to market and advertise...
The Power of In-Store Audio: Promotional Messages
“Attention K-Mart Shoppers” crackling over loudspeakers next to a big, flashing blue light may be a relic of a bygone era, but the power of in-store audio messaging at the point of purchase is as great as ever. And today, the ability to implement overhead messaging...
Who’s In Charge Of The Music That’s Playing?
Three Questions To Ask Of The Employee In Charge Of Selecting The Music Service. Every business is different. When it comes to music, tastes and trends vary widely. And yet there are a few common questions every business owner or manager should ask of the employee...
5 Reasons to Use a Streaming Music Service for Business
Back when music-for-business services started, the internet wasn’t really an option. These days, even though web services power everything from cash registers to thermostats and everything in between, some businesses are still hesitant to entrust their in-store music...
The Myth of Importing Spotify Playlists for Business Music
Using a personal music service like Spotify in your business is increasingly common these days. But what most people don’t realize—and often end up finding out the hard way—is that using Spotify in a commercial environment is illegal. Not only does it violate...
How to Get Clean Music for Business
For businesses that want to sound fresh and current, keeping up with contemporary music trends presents a challenge: modern music—especially the chart-toppers—are often rife with expletives in their lyrics, and even their song titles. While this may not be a problem...
Powerful Music and Promotional Tools for Your Business
The music played in your business can be an effective extension of your brand—reinforcing the image of your business and engaging your customers. Custom Channels makes it possible to leverage the power of music even more by including messaging on your channel. As a...
The Joys of Christmas Music in a Business Environment
The holiday season is a great time to engage consumers. Holiday-themed specials, sales, deals, and events are all great ways to boost your business around Christmastime—but what about the music? In recent years, businesses have been one of the few places that...
The Benefits of a Unified Music Strategy for Business
As your business grows and expands, it will inevitably open new locations in new markets and attract new customers. Early on in this process, it may be tempting to let each location create their own unique identity within broad branding guidelines, but there are some...