Answers to Your Questions About Switching to a Different Music Service
Q&A with Custom Channels Account Executive Mark Willett CC: What are the common problems you hear from business operators with their current music service that prompts them to contact you? First and foremost, the music they’re getting is stale. If I’m...
Music and Employee Retention
At Custom Channels, we aim to provide music that engages customers and employees alike. We not only strive to be the best music choice for your business, but also the best partner choice. Our staff of music and brand professionals understands the impact that music can...
Industry Veteran Brian Marin Joins Custom Channels
Custom Channels, a leading streaming music provider to thousands of businesses in the U.S. and Canada, has expanded its sales and business development team with the addition of music industry veteran Brian Marin. Brian Marin joins Custom Channels as Executive Vice...
Broadcasting Veteran John Michael Joins Music Team at Custom Channels
Custom Channels, a leading streaming music provider to thousands of businesses in the U.S. and Canada, has expanded its music programming team with the addition of radio industry veteran John Michael. John’s extensive knowledge in selecting music and creating...
Lessons from Goodwill: Continuity is King When it Comes to Audio
One of the keys to building any successful brand is presenting a consistent message to customers. Having them encounter the same tone at every point of contact goes a long way toward building not only trust, but affinity. That’s the case for more than just signage and...
Beethoven Music for Business to Mark Composer’s 250th Birthday
One of the most admired composers in the history of Western music now has a curated playlist of his works available for in-store, in-office listening at a historic moment in time. As Chuck Berry and The Beatles sang, “roll over Beethoven!” December 2020 marks the...
Opening a New Brick & Mortar Business? Don’t Forget These 3 Things.
The Covid pandemic might just be the best opportunity for starting a new brick and mortar business. According to commercial real estate firm CBRE, in the second quarter of 2020, the amount of recently-vacated retail space in America surpassed newly-occupied space by...
So You Say You Want a (Digital) Revolution…
With every passing day, the role of internet-enabled technology in retail increases — as brick and mortar stores adopt more and more elements of the online experience. While many of these digital trends serve a functional purpose (inventory management and shopper...
Christmas Music 201: Using Science to Build the Perfect Holiday Playlist
It doesn't take a Christmas miracle to build the perfect holiday playlist. Businesses can use some proven science to help them achieve the ideal holiday music mix in 2020. If you haven't already read our blog post "Christmas Music 101: Yes, Virginia, You Should Play...
Achtung, Baby: Why Embracing Personalization Creates a Musical Minefield
With every passing day, Steven Spielberg’s “Minority Report” looks a little less like science fiction. In that 2002 film, retail experiences (indeed, all public experiences) are hyper-personalized – offering up laser-targeted, individual offerings to shoppers based on...
Christmas Music 101: Yes, Virginia, You Should Play Holiday Music in Your Business
Many retail businesses are wisely choosing to delay the start of the holiday shopping frenzy until after Thanksgiving. In 2019, we saw the likes of Nordstrom, Barnes & Noble, REI, Marshalls, IKEA, and Crate & Barrel all stay closed on Thanksgiving. In 2020,...
Using Music to Create Memorable Experiences in Commercial Spaces
How background music works is more interesting and more important than you may imagine. Many people don't consciously pay attention to the music in a store or place of business. Yet the positive effect of quality background music can have real benefits for any type of...