Lessons from Goodwill: Continuity is King When it Comes to Audio

One of the keys to building any successful brand is presenting a consistent message to customers. Having them encounter the same tone at every point of contact goes a long way toward building not only trust, but affinity. That’s the case for more than just signage and...

Opening a New Brick & Mortar Business? Don’t Forget These 3 Things.

The Covid pandemic might just be the best opportunity for starting a new brick and mortar business. According to commercial real estate firm CBRE, in the second quarter of 2020, the amount of recently-vacated retail space in America surpassed newly-occupied space by...

So You Say You Want a (Digital) Revolution…

With every passing day, the role of internet-enabled technology in retail increases — as brick and mortar stores adopt more and more elements of the online experience.  While many of these digital trends serve a functional purpose (inventory management and shopper...

The Recipe for Making your Best Playlist

What we leave OUT is just as important as what we leave IN You'll see this on the home page of Custom Channels.  What does it mean when it comes to music for business? It might be easier to use cooking as an analogy to explain. When someone is following a recipe to...

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