Like every other business, orthodontist offices need music. And not just any music. Orthodontics is a specialized field of dentistry and serves a special niche of patients. Not just any music playlist will do.
Regular dentists are trained to diagnose and treat a wide range of dental problems in a wide range of patients. Orthodontists, on the other hand, specialize in the treatment of improper bites, crooked teeth, overcrowding, misaligned jaws and other orthodontic issues. Most orthodontists service young people, not the general population as regular dentists do.
While regular dentists can treat patients of all ages, orthodontists typically work with children and teenagers. Orthodontists recommend having the first orthodontic evaluation by age seven because many orthodontic issues are easier to treat in younger patients. Most kids get braces when they are between 9 and 14 years old.
“Age of patients is the key reason why music playing in an ortho office should sound different than music playing in the regular dentist office or other types of businesses”, says Jeremy Bookman, ortho/dental/medical client services specialist for Custom Channels.
When creating a music playlist for general dentistry, there are many ages, tastes and vibes to consider. The playlists can generally have a wider variety of eras and styles. Often music is intentionally relaxing at the dentist office.
“With music for ortho offices, the variety of music styles is generally narrower and the music energy is typically higher with a fun, uptempo attitude. The song era is more contemporary with some super well-known classics that appeal to all ages mixed in, “says Bookman.
Of course, the children and teenagers visiting an ortho office are typically accompanied by a parent or adult. That adult needs to find the office’s sound environment welcoming and appropriate. If the office is quiet or “old style” music is playing, the adult may wonder if the ortho staff is in tune with their patients.
Bookman reminds us that lyric content is an important consideration for songs at an ortho office, too. The lyrics need to be extra clean (like teeth) and friendly for both moms and kids. Custom Channels goes the extra step by playing edited versions of contemporary pop songs.
Sample Playlist For A General Dentist
- Katy Perry – Wide Awake
- Phil Collins – Dance Into The Light
- The Head And The Heart – Honeybee
- James Taylor – Your Smiling Face
- Sam Smith – Diamonds
- Fleetwood Mac – Little Lies
- Dobie Gray – Drift Away
- Cole Swindell – She Had Me At Heads Carolina
- Adele – Easy On Me
- Coldplay – Paradise
- Jason Mraz – Have It All
- Sting – All This Time
- Chicago – If You Leave Me Now
- Colbie Caillat – Try
Sample Playlist For A Orthodontic Office
- Pink – Never Gonna Not Dance Again
- Spice Girls – Wannabe
- Walker Hayes – Fancy Like
- Sia – Unstoppable
- Journey – Don’t Stop Believin’
- Doja Cat – Say So
- Jake Scott – Good Day
- Foster The People – Don’t Stop
- Ohio Players – Love Rollercoaster
- Weezer – Hero
- Ellie Goulding – Close To Me
- Drake – Texts Go Green
- Anne-Marie and Niall Horan – Our Song
- Madonna – Vogue
- Ed Sheeran – Eyes Closed
Beyond the song selection, “Ortho offices are more brand conscious than they were in the past” says Bookman. “Promoting the brand is important, from wearing the name, to in-office signage, to social media content. Messages with the music can reinforce and extend the brand name on the in-office music service.”
Messaging in-between-the-songs is an important tool that orthodontic practices use to market their services to both children and parents. Messages can boost sales and market the brand to current clientele.
“There is a captive audience in the chair or the waiting area” says Bookman. He recommends short messages, from 5 to 25 seconds in length that play every few songs, to highlight new products, special offers on products and services, referrals, holiday events, social media connections, and make the office and brand sound more fun and lively.
Custom Channels is pleased to have many music clients in all fields of dentistry. Both general dentistry and orthodontic professions are important for maintaining good oral health. Playing great music that fits the atmosphere and brand of the practice helps ensure that patients are pleased with the care they receive.
Connect with Jeremy Bookman, ortho/dental/medical client services specialist for Custom Channels, at the AAO Annual Session April 21-24, 2023, McCormick Place in Chicago at Booth 2614 – attended by thousands of professionals in the orthodontic field. It’s billed as “The definitive event for orthodontists and their ortho teams.”