Music & Connecting All Marketing and Communications: A Banking White Paper
Actionable data in this white paper includes:
- Transactions are not the same as engagement — customers expect a great overall experience
- Music plays an important role in creating brand continuity
- On the whole, banks have been slow to adopt some of the customer-centric, experience-based improvements made in other industries — which means there’s an opportunity for savvy banks to distinguish themselves from the competition
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