Music For Orthodontist Offices
Like every other business, orthodontist offices need music. And not just any music. Orthodontics is a specialized field of dentistry and serves a special niche of patients. Not just any music playlist will do. Regular dentists are trained to diagnose and treat a wide range of dental problems in a wide range of patients. Orthodontists, […]
Music Technology Made Easy
A recent article in the Wall Street Journal was titled “I Love Using Technology—but I Hate Buying It“. The subheadline: “Tech companies make it hard to try out, purchase, fix and stop using their products. It shouldn’t be that way.” At Custom Channels, we agree with those observations! Technology interaction can be frustrating. Custom Channels […]
Answers to Your Questions About Switching to a Different Music Service
Q&A with Custom Channels Account Executive Mark Willett CC: What are the common problems you hear from business operators with their current music service that prompts them to contact you? First and foremost, the music they’re getting is stale. If I’m talking to a company that’s had the same corporate music provider for years […]
Lessons from Goodwill: Continuity is King When it Comes to Audio
One of the keys to building any successful brand is presenting a consistent message to customers. Having them encounter the same tone at every point of contact goes a long way toward building not only trust, but affinity. That’s the case for more than just signage and marketing. It also holds true for what they […]
Opening a New Brick & Mortar Business? Don’t Forget These 3 Things.
The Covid pandemic might just be the best opportunity for starting a new brick and mortar business. According to commercial real estate firm CBRE, in the second quarter of 2020, the amount of recently-vacated retail space in America surpassed newly-occupied space by 14.6 million square feet. That’s the first negative reading since 2011. Second quarter […]
So You Say You Want a (Digital) Revolution…
With every passing day, the role of internet-enabled technology in retail increases — as brick and mortar stores adopt more and more elements of the online experience. While many of these digital trends serve a functional purpose (inventory management and shopper mapping), there’s also an increasing use of technology to build stronger emotional connections between […]
The Power of Quality Promotional Content in Your Music Mix
Beyond Background Music. We’ve stood by this motto for years here at Custom Channels. For many of our retail and restaurant clients, going Beyond Background Music includes delivering quality promotional content alongside a great song selection. One place you’ve likely heard promotional messages is in a grocery store. “Attention shoppers: There are great deals in […]
ASCAP, BMI Consent Decrees
As if businesses didn’t have enough to worry about in terms of increased costs and regulations, now we learn that businesses that play music could be paying a lot more in music licensing costs if the U.S. Department of Justice scraps or modifies nearly 80-year-old antitrust protections as requested by music licensing agencies ASCAP and […]
Music For Your Business: Watch Out For Problems When Trying To Do-It-Yourself
Many business owners, especially owners of restaurants, bars and coffee shops, like to play “their own music” – meaning music they have on their iPod, iTunes, iPad or CD’s. It gives them a feeling of control to get the sound they want in their restaurant or retail store. These do-it-yourselfers also see it as a […]
How Much Would You Pay for Music in Your Business?
When music is played in a business, the business owners are required to pay copyright royalties on the songs. By using most credible music services, like Custom Channels, Muzak, Mood Media, or RockBot, music licensing is included in the monthly fee along with managing and delivering the music mix. It IS possible to create your […]
