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Lessons from Goodwill: Continuity is King When it Comes to Audio

Lessons from Goodwill: Continuity is King When it Comes to Audio

by Josh Torrison | Jan 13, 2021 | Featured

One of the keys to building any successful brand is presenting a consistent message to customers. Having them encounter the same tone at every point of contact goes a long way toward building not only trust, but affinity. That’s the case for more than just signage and...
Beethoven Music for Business to Mark Composer’s 250th Birthday

Beethoven Music for Business to Mark Composer’s 250th Birthday

by Josh Torrison | Dec 17, 2020 | Music For Business

One of the most admired composers in the history of Western music now has a curated playlist of his works available for in-store, in-office listening at a historic moment in time.  As Chuck Berry and The Beatles sang, “roll over Beethoven!” December 2020 marks the...
Opening a New Brick & Mortar Business? Don’t Forget These 3 Things.

Opening a New Brick & Mortar Business? Don’t Forget These 3 Things.

by Josh Torrison | Dec 17, 2020 | Featured, Music For Business

The Covid pandemic might just be the best opportunity for starting a new brick and mortar business. According to commercial real estate firm CBRE, in the second quarter of 2020, the amount of recently-vacated retail space in America surpassed newly-occupied space by...
So You Say You Want a (Digital) Revolution…

So You Say You Want a (Digital) Revolution…

by Josh Torrison | Dec 8, 2020 | Featured, Music For Business

With every passing day, the role of internet-enabled technology in retail increases — as brick and mortar stores adopt more and more elements of the online experience.  While many of these digital trends serve a functional purpose (inventory management and shopper...
Achtung, Baby: Why Embracing Personalization Creates a Musical Minefield

Achtung, Baby: Why Embracing Personalization Creates a Musical Minefield

by Josh Torrison | Nov 12, 2020 | Music For Business

With every passing day, Steven Spielberg’s “Minority Report” looks a little less like science fiction. In that 2002 film, retail experiences (indeed, all public experiences) are hyper-personalized – offering up laser-targeted, individual offerings to shoppers based on...
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