As your business grows and expands it will inevitably open new locations in new markets and attract new customers. Early on in this process it may be tempting to let each location create their own unique identity within broad branding guidelines. But, there are some things that are best kept consistent. A unified music strategy for business is a simple and powerful way to reinforce your brand identity and keep your customers coming back.
The Branding Value of Unified Music for Business
Playing the same music across all locations is comparable to using the same business practices at all locations. Unified practices like colors and lighting, selling the same products, or keeping the physical layout consistent. Not only does this help to standardize a key element of your business, it ensures that your customers are instantly reminded of who you are and what you do. Any marketing professional will tell you that consistency is vital to efficient and effective brand promotion. Without consistent logos, slogans, customer service, colors, and fonts, promoting your brand becomes a difficult and tedious process. A unified music strategy is yet another tool that you can use to promote your brand and create a distinct identity your customers can remember.
How a Unified Music Strategy for Business Helps Our Clients Achieve Their Goals
All of our clients receive access to a vast, professionally-curated library of music designed for business. Yet several of our clients have taken the idea of a unified music strategy for business a step further and made custom music a core component of their brand identity. For example, Floyd’s 99 Barbershop touts itself as a “rock and roll” barbershop where “the music is worth turning up.” They’ve used music as an extension of their brand identity using a professionally-curated Ethos channel. Walk into any Floyd’s shop. Your first impressions are sculpted in part by the custom-branded, curated music that plays in every store.
On the other hand, Goldfish Swim School has their own unique needs for music. Goldfish Swim School offers swimming lessons for kids. Their channel is built on our ReMix service and is managed by Goldfish themselves, rather than by a Custom Channels music programmer. Even so, by using one centralized channel for all of their locations, Goldfish ensures a unified music strategy for their business—a consistent sound entirely within their control.
MOD Pizza, another music-conscious client, has embraced their musical roots and uses the same playlist across their 400+ stores. For them, music is yet another key component of their business model that drives the customer experience. A few years ago we chatted with MOD Pizza’s VP of Marketing, Kevin Flaherty. He spoke about the critical value of a unified music strategy for their business. MOD Pizza’s custom Ethos channel helps them create a branded musical identity all their own. And consistent at each location.
Custom Channels can help provide a unified music strategy for your business. And that’s true whether you’re just adding your second location or expanding to all 50 states. Custom Channels unified music strategy is rock-solid, consistently branded, and a powerful promotional tool for your business.